His interest in digital quality lead to him becoming the founding head of the IQA (now CQI) digital group, where he worked alongside colleagues to create the first multi-industry guidelines for digital artwork and images. Along the way he also became a board member of UPDIG, the Universal Photographic Digital Imaging Guidelines and a fellow of the Royal Society for Arts, science and manufactures (RSA). By 2008 he'd had images published by camera manufacturers Sinar, Hasselblad, Bronica and Fujifilm. He works in a range of photographic disciplines from calendars to portraiture, for corporate clients and on personal commissions. His clients have included Accenture, BAe Systems, BMW, Fujifilm, Hewlett-Packard, ICL, ICI, Calvin Klein, RMA Sandhurst, National Grid, Panasonic, Citizen Watch and the Bank of England: his subjects include artists, musicians, diplomats, sports stars, politicians and industry leaders. Michael's specialities include calendar and advertising photography, landscapes, fashion and portrait photography.